... and I'm a hands-on lead user experience designer who can also do research / discovery.
I currently work as a Lead Designer at Tesco Enterprise team. My role is across 5 internal tools for colleagues and suppliers. These tools are for Product Information Management, Product Quality Management, optimising pricing and managing product data using AI, turning Tesco into a marketplace, and development of Tesco’s 'own-brand' products. These tools are for all Food, Home, and clothing products in the UK 🇬🇧 , Ireland 🇮🇪 , Czech 🇨🇿, Hungary 🇭🇺 , and Slovakia 🇸🇰 .
Previously, I was a UX Architect at Sky Betting and Gaming. I looked after the user experience of onboarding, account access, account management, payments, and the digital touchpoints of safer gambling mechanisms. I worked in collaboration with multi-disciplinary squads.
🌗 Designing the right thing (discovery & definition) — requires alignment with business, takes research, & is about understanding problems and people's needs
🌓 Designing the thing, right (execution) — producing high-quality output to achieve an outcome
This whole process is focused on user needs and understanding customers alongside business needs and technical considerations. It is an iterative one and helps teams reduce risk in pursuit of a particular outcome.
Case studies
2019 – 20
2017
2018
2015
2014
A little bit more about me
Experiences
Currently at Tesco, working on a few Enterprise tools.
Previously at Sky Betting and Gaming (B2C) working on products like Sky Bet and Super 6.
Previously at Vacancy Filler providing a B2B recruitment solutions to companies such as V&A museum, Busy Bees, and Lush.
During my university degree, I worked on projects in collaboration with O2, BT, E.ON, and Imago.
In May 2020, I presented a talk at UX Sheffield
Some of my values
- I'd like to aim for great – settling for good isn't quite good enough for me
- Community / institution interests over personal interests
- Users of what I design ≠ me or my colleagues
- I believe in human-centred design; it puts user / customer above financial gains
- I'd like to be the change I want to see
- I value high-quality output, but I value outcome even more
- Less is more (–=+)
- I always try to elevate design and show its value
